Regional Marketing Campaign

As part of our 2016-2018 Plan of Service, member libraries told us that they needed help to reach out and attract new library users. We are working with a local company called nine10 Inc. to develop a series of campaigns to promote public libraries across the region.



The fall 2018 Peace Library System ‘Explore’ campaign focuses on getting people into their public libraries to learn more about what libraries have to offer, and to reward explorers with a chance to win one of two $250 gift cards of their choice.

Peace Library System Public Library Members are invited to participate in the ‘Explore’ campaign and give their patrons a chance to win a $250 gift card. One youth aged 13 - 17 and one adult 18+ will be chosen via random draw.

Here’s how the contest works:

1. Participants must physically go to any participating Peace Library System Public Library to get their entry form (supplied by Peace Library System)

2. Participants then complete the four items on the entry form:

  • Find the secret word somewhere in the library
  • Have their librarian sign and date that they borrowed two items (can be digital or physical)
  • Note their favourite book
  • Check off one checkbox for item 4

3. Participants must fill out the bottom tear-off portion of the entry form. Once both the top and bottom sections of the entry card have been filled,  participants will hand in their card to library staff. Library staff will then remove the bottom portion of the card and send it in to Peace Library System.

The contest runs from September 4 to October 29.

'Explore' Marketing Guide Fall 2018 -- contains instructions and example social media posts for member libraries.
Instructions for Library Staff -- one-pager guide to the poster and entry form. 

Graphics
You can download campaign graphics and marketing materials for your own use. Right-click and hit "Save Link As" to save the files to your own computer.

ENGLISH

Social Media Profile Images

Facebook or Twitter Post or Ad Images

Twitter Cover Images

Facebook Cover Images

Facebook Ad Carousel Images

Email or Newsletter Signature Images

Website Banner Images

Posters

FRENCH

Social Media Profile Images

Facebook or Twitter Post or Ad Images

Twitter Cover Images

Facebook Cover Images

Facebook Ad Carousel Images

Email or Newsletter Signature Images

Website Banner Images

Posters


PREVIOUS CAMPAIGNS


The message for the winter marketing campaign was #NOWALLS! We wanted all ages to know what their local public library has to offer beyond what can be found within the library's physical walls. 

You can download campaign graphics and marketing materials for your own use. Right-click and hit "Save Link As" to save the files to your own computer.

Facebook or Twitter Profile Images 

Twitter Cover Images

Facebook Cover Images

Facebook or Twitter Post or Ad Images

Facebook Ad Carousel Images

Email or Newsletter Signature Images

Email Signature Images

Website Banner Images

Posters

Bookmarks


nine10 has developed a series of graphics and ads which libraries can use at any time of the year, not tied to a particular marketing campaign. These graphics promote three ideas of what patrons can do in a library: Share, Collaborate, and Grow.

Graphics
You can download campaign graphics and marketing materials for your own use. Right-click and hit "Save Link As" to save the files to your own computer.

Facebook or Twitter Profile Images

Facebook or Twitter Post or Ad Images

Twitter Cover Images

Facebook Cover Images

Facebook Ad Carousel Images

Email or Newsletter Signature Images

Website Banner Images

Print


The message for the fall marketing campaign was GET GOING at Your Local Library! We wanted all ages to know that their local public library has lots to offer.

For example, we wanted them to know that libraries are:

  • a peaceful place to study
  • a smart place to borrow
  • a unique place to reflect
  • a welcoming place to relax
  • a fun place to flourish
  • a powerful place to excel

Get Going Marketing Guide Fall 2017 -- contains instructions and example social media posts for member libraries.

Graphics

You can download campaign graphics and marketing materials for your own use. Right-click and hit "Save Link As" to save the files to your own computer.

Facebook or Twitter Profile Images

Facebook or Twitter Post or Ad Images

Twitter Cover Images

Facebook Cover Images

Facebook Ad Carousel Images

Email or Newsletter Signature Images

Website Banner Images

Bookmarks

Rack Cards

Posters


For more tips and tricks on promoting your library, check out our marketing page.