Marketing Tool Kit for Library Managers
OBJECTIVES:
- To provide a clear understanding of marketing concepts, their importance and feasibility, and how to effectively reach target markets
- To assist in the development of the marketing objectives by providing ideas and user friendly templates, and training to implement such concepts
- To provide information on outsourced marketing options, and their prospective costs
TOOL KIT ITEMS:
- Understanding your target market – information briefing
- Marketing concepts and creative ideas
- Advertising options
- Promotional options
SPECIFICS:
- List of local events, clubs, resources and contact information
- Specific info on target markets and key interests
- Templates for: pamphlets, bookmarks, flyers, newsletters
- Instructions on how to create an e-blast or e-newsletter
- Power point templates
- Special program
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